Liquor harm minimisation campaigns
Promoting and enhancing community safety and responsible alcohol use is an important consideration for liquor licensees. The Office of Liquor and Gaming Regulation (OLGR) works closely with Queensland's liquor industry to develop campaigns that:
- promote the responsible supply and use of alcohol
- increase awareness and education of liquor harm minimisation practices
- encourage a change to the drinking culture in Queensland.
Current OLGR harm minimisation campaigns include:
- 'What are you really buying them? – Think before supplying the drink', which aims to reduce secondary supply by increasing awareness of the potential consequences or harms associated with supplying alcohol to a person under the age of 18
- 'Follow the law' – refreshing the responsible service of alcohol (RSA) knowledge of liquor licensees and hospitality staff.
OLGR provides artwork for the above campaigns (including posters and LCD images) for you to use free of charge.
About the 'Follow the law' campaign
All liquor licensees and most staff involved in the service of alcohol must be certified in RSA. 'Follow the law' is a series of 5 online RSA refresher courses featuring a cast of colourful characters. Together they highlight:
- underage drinking and young people at licensed venues
- checking for identification
- disorderly behaviour
- unduly intoxicated behaviour
- unacceptable and illegal promotions.
Download 'Follow the law' signage
To educate your staff, display the following 'Follow the law' posters in your staff tearooms, meeting rooms and other common areas. Use these posters in conjunction with our online RSA refresher courses.
About the 'What are you really buying them?' campaign
The 'What are you really buying them' campaign replaces the 'Most expensive drink' campaign. It aims to encourage parents, step-parents, guardians and friends of under 18s to think of the potential consequences of supplying them with alcohol.
Research has shown that up to 1 in 5 under 18s are victims of alcohol-related incidents. They could also be fined for possessing alcohol.
The campaign also invites minors to consider the potential risks as a deterrent to consuming alcohol.
In Queensland, it's also illegal to supply alcohol to anyone under 18 at a private place (such as a family home) if you are not:
- the 'responsible adult'
- providing 'responsible supervision' of their consumption.
Depending on the circumstances, supplying alcohol to someone aged under 18 could result in a fine of $11,028. (Fine amount current from 1 July 2021). Find out more about irresponsibly supplying alcohol to under 18s.
Download 'What are you really buying them?' signage
Licensees can actively support this campaign. To educate your customers, display the following 'What are you really buying them?' poster and LCD screen image in your licensed venue (including bottle shops and locations where takeaway alcohol is sold).
|Sign text||Download artwork|
What are you really buying them?
|What are you really buying them? poster|
What are you really buying them?
|What are you really buying them? LCD|
- Explore the StreetSmarts tools and resources for help to drive smarter.
- Read more about drug and alcohol education.
- Find other compliance signage for licensed venues.
- Read more on minors and under-age drinking at licensed premises.
- Learn about compliance signage and other materials for gambling providers.
- Learn more about our gambling awareness campaigns.
- Last reviewed: 24 Jun 2019
- Last updated: 2 Jul 2021
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