Liquor harm minimisation campaigns
Promoting and enhancing community safety and responsible alcohol use is an important consideration for liquor licensees. The Office of Liquor and Gaming Regulation (OLGR) works closely with Queensland's liquor industry to develop campaigns that:
- promote the responsible supply and use of alcohol
- increase awareness and education of liquor harm minimisation practices
- encourage a change to the drinking culture in Queensland.
Current OLGR harm minimisation campaigns include:
- 'What are you really buying them? – Think before supplying the drink', which aims to reduce secondary supply by increasing awareness of the potential consequences or harms associated with supplying alcohol to a person under the age of 18
- 'Follow the law' – refreshing the responsible service of alcohol (RSA) knowledge of liquor licensees and hospitality staff.
OLGR provides artwork for the above campaigns (including posters and LCD images) for you to use free of charge.
'Follow the law' campaign
All liquor licensees and most staff involved in the service of alcohol must be certified in RSA. 'Follow the law' is a series of 5 online RSA refresher courses featuring a cast of colourful characters. Together they highlight:
- underage drinking and young people at licensed venues
- checking for identification
- disorderly behaviour
- unduly intoxicated behaviour
- unacceptable and illegal promotions.
Download 'Follow the law' signage
To educate your staff, display the following 'Follow the law' posters in your staff tearooms, meeting rooms and other common areas. Use these posters in conjunction with our online RSA refresher courses.
'What are you really buying them?' campaign
The 'What are you really buying them' campaign encourages parents, step-parents, guardians and friends of under 18s to think of the potential consequences of supplying them with alcohol.
Research has shown that up to 1 in 5 under 18s are victims of alcohol-related incidents. They could also be fined for possessing alcohol.
The campaign also invites minors to consider the potential risks as a deterrent to consuming alcohol.
In Queensland, it's also illegal to supply alcohol to anyone under 18 at a private place (such as a family home) if you are not:
- the 'responsible adult'
- providing 'responsible supervision' of their consumption.
Depending on the circumstances, supplying alcohol to someone aged under 18 could result in a fine of $12,384. (Fine amount current from 1 July—fine values change each year on this date). Find out more about irresponsibly supplying alcohol to under 18s.
Download 'What are you really buying them?' signage
Licensees can actively support this campaign. To educate your customers, display the following 'What are you really buying them?' poster and LCD screen image in your licensed venue (including bottle shops and locations where takeaway alcohol is sold).
|Sign text||Download artwork|
What are you really buying them?
|What are you really buying them? poster|
What are you really buying them?
|What are you really buying them? LCD|
Other campaigns supported by OLGR
OLGR supports other patron safety campaigns such as Ask for Angela and the OzAngel program.
Ask for Angela
Ask for Angela is an internationally recognised patron safety campaign that began in Lincolnshire, England in 2016. The campaign assists patrons who feel vulnerable, threatened or unsafe due to the company they are with, for example, while on a date.
Patrons who need help leaving a potentially unsafe situation can approach venue staff and ask for Angela. Staff will then help the patron, which may include helping them exit the venue discreetly, organising transport home or contacting the police.
Ask for Angela posters can be created in accordance with participating venues or groups (e.g. liquor accords). Lincolnshire County Council ask that all posters contain small print crediting them as the original campaign owners.
OzAngel is a similar patron safety campaign to Ask for Angela.
Launched in 2021, the initiative encourages patrons, if they feel unsafe while out with friends, on a date or out on their own, to approach the bar and ask for an OzAngel. This tells venue staff to safely and discreetly escort the patron from the venue.
- Explore the StreetSmarts tools and resources to display and help your patrons drive smarter.
- Read more about drug and alcohol education.
- Find other compliance signage for licensed venues.
- Read more on minors and under-age drinking at licensed premises.
- Learn about compliance signage and other materials for gambling providers.
- Learn more about our gambling awareness campaigns.
- Last reviewed: 7 Jun 2019
- Last updated: 8 Sep 2023