Liquor harm minimisation campaigns

Promoting and enhancing community safety and responsible alcohol use is an important consideration for liquor licensees. The Office of Liquor and Gaming Regulation (OLGR) works closely with Queensland's liquor industry to develop campaigns that:

  • promote the responsible supply and use of alcohol
  • increase awareness and education of liquor harm minimisation practices
  • encourage a change to the drinking culture in Queensland.

Current OLGR harm minimisation campaigns include:

  • 'What are you really buying them? – Think before supplying the drink', which aims to reduce secondary supply by increasing awareness of the potential consequences or harms associated with supplying alcohol to a person under the age of 18
  • 'Follow the law' – refreshing the responsible service of alcohol (RSA) knowledge of liquor licensees and hospitality staff.

OLGR provides artwork for the above campaigns (including posters and LCD images) for you to use free of charge.

'Follow the law' campaign

All liquor licensees and most staff involved in the service of alcohol must be certified in RSA. 'Follow the law' is a series of 5 online RSA refresher courses featuring a cast of colourful characters. Together they highlight:

  • underage drinking and young people at licensed venues
  • checking for identification
  • disorderly behaviour
  • unduly intoxicated behaviour
  • unacceptable and illegal promotions.

Download 'Follow the law' signage

To educate your staff, display the following 'Follow the law' posters in your staff tearooms, meeting rooms and other common areas. Use these posters in conjunction with our online RSA refresher courses.

Sign textDownload artwork
Don't be fooled, ask for ID. Follow the law. Follow the law - Sonny and Tana the minor poster

Follow the law - Sonny and Tana the minor LCD
No matter how nice, no underage drinks with parents. Follow the law. Follow the law - Nice Family poster

Follow the law - Nice Family LCD
Too much to drink, give their service a rethink. Follow the law. Follow the law - Unduly intoxicated Brandon poster

Follow the law - Unduly intoxicated Brandon LCD
Always keep a hand free to ask for ID. Follow the law. Follow the law - Brad the mixologist poster

Follow the law - Brad the mixologist LCD
Causing a stink, say no more to drink. Follow the law. Follow the law - Disorderly Davo poster

Follow the law - Disorderly Davo LCD
Don't encourage binging, promote responsible drinking. Follow the law. Follow the law - Terry the club promoter poster

Follow the law - Terry the club promoter LCD
It's responsible service that we're aiming for, so it's up to you to follow the law. Follow the law - group poster

Follow the law - group LCD

'What are you really buying them?' campaign

The 'What are you really buying them' campaign encourages parents, step-parents, guardians and friends of under 18s to think of the potential consequences of supplying them with alcohol.

Research has shown that up to 1 in 5 under 18s are victims of alcohol-related incidents. They could also be fined for possessing alcohol.

The campaign also invites minors to consider the potential risks as a deterrent to consuming alcohol.

In Queensland, it's also illegal to supply alcohol to anyone under 18 at a private place (such as a family home) if you are not:

  • the 'responsible adult'
  • and
  • providing 'responsible supervision' of their consumption.

Depending on the circumstances, supplying alcohol to someone aged under 18 could result in a fine of $11,028. (Fine amount current from 1 July 2021). Find out more about irresponsibly supplying alcohol to under 18s.

Download 'What are you really buying them?' signage

Licensees can actively support this campaign. To educate your customers, display the following 'What are you really buying them?' poster and LCD screen image in your licensed venue (including bottle shops and locations where takeaway alcohol is sold).

Sign textDownload artwork

What are you really buying them?
Up to 1 in 5 under 18s are victims of alcohol-related incidents.
Think before supplying the drink.
qld.gov.au/alcoholandunder18s

What are you really buying them? poster

What are you really buying them?
qld.gov.au/alcoholandunder18s

What are you really buying them? LCD

Other campaigns supported by OLGR

OLGR supports other patron safety campaigns such as Ask for Angela and the OzAngel program.

Ask for Angela

Ask for Angela is an internationally recognised patron safety campaign that began in Lincolnshire, England in 2016. The campaign assists patrons who feel vulnerable, threatened or unsafe due to the company they are with, for example, while on a date.

Patrons who need help leaving a potentially unsafe situation can approach venue staff and ask for Angela. Staff will then help the patron, which may include helping them exit the venue discreetly, organising transport home or contacting the police.

Ask for Angela posters can be created in accordance with participating venues or groups (e.g. liquor accords). Lincolnshire County Council ask that all posters contain small print crediting them as the original campaign owners.

OzAngel Program

OzAngel is a similar patron safety campaign to Ask for Angela.

Launched in 2021, the initiative encourages patrons, if they feel unsafe while out with friends, on a date or out on their own, to approach the bar and ask for an OzAngel. This tells venue staff to safely and discreetly escort the patron from the venue.

Visit the OzAngel Facebook page to learn more.

Also consider...

Contact

General enquiries 13 QGOV (13 74 68)

  • Licence and permit enquiries

1300 072 322
OLGRlicensing@justice.qld.gov.au

  • Gaming compliance enquiries

gamingcompliance@justice.qld.gov.au

  • Liquor compliance enquiries

liquorcompliance@justice.qld.gov.au

  • Media enquiries (07) 3738 8622

LGFTmedia@justice.qld.gov.au