Creating effective retail displays

Retail displays are a strategic aspect of your business that can help attract customers, retain their interest, and increase sales. Visual merchandising helps to set you apart from your competition by creating a look and feel that is unique to your business.

Effective retail displays attract potential customers to your store. When you're designing displays, choose engaging colours, décor and stock arrangements. Good displays appeal to both the head and the heart of your customers.

Once you've attracted potential customers, you can arrange your stock to keep them in your store and direct them towards specific products. Improve your chances of making a sale by doing your research to see what works in other retail spaces, and keeping an eye on how customer traffic flows through your own store.

This guide outlines how to display and arrange your stock in a way that commands your customers' attention.


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