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Marketing actions chart

Planning your marketing actions will help you to market your products and services effectively. A key step in this process is to research your customers so you understand how best to market your products and services to your target market.

You should also think about:

  • how much time and money you can devote to your marketing activities
  • how many people you need to reach to achieve your expected sales levels
  • the cost and time needed for each promotional campaign you want to run.

Once you have read through the example below of how a gym is going to target 2 of their key market segments, you can delete these entries and type your responses to create a marketing actions chart for your business.

Customer characteristics Market segments Marketing strategy Predicted effectiveness Potential costs

Also consider...