Marketing actions chart
Planning your marketing actions will help you to market your products and services effectively. A key step in this process is to research your customers so you understand how best to market your products and services to your target market.
You should also think about:
- how much time and money you can devote to your marketing activities
- how many people you need to reach to achieve your expected sales levels
- the cost and time needed for each promotional campaign you want to run.
Once you have read through the example below of how a gym is going to target 2 of their key market segments, you can delete these entries and type your responses to create a marketing actions chart for your business.
|Customer characteristics||Market segments||Marketing strategy||Predicted effectiveness||Potential costs|