Marketing strategy and planning

Understand your market, your offer, your customers and your competitors before you spend money promoting your business.

Use our guides, templates and checklists to help you write your plans.

Watch our video on writing a marketing strategy and plan for your business.

Assess your marketing health

Understand your business's marketing capabilities and find opportunities to improve your marketing health.

Start the marketing health check

Tools and resources

Find more information on marketing support for your small business.