Downloadable marketing templates

Use our templates to help you plan your marketing and save them for future reference.

Know your customers

Customer profile chart
(DOCX, 118KB)
Complete the customer profile chart to better understand your target market.
Customer journey map
(DOCX, 114KB)
Review the end-to-end interaction with your business from your customer's perspective to identify gaps and opportunities.

Brand positioning map
(DOCX, 122KB)
Find potential gaps in the market. Get a visual idea of where you and your competitors lie relative to factors that influence buying behaviour.
Competitor profile chart
(DOCX, 118KB)
Evaluate your competitors against key factors to find gaps in the market and see how you can stand out from the competition.
Develop your customer value proposition
(DOCX, 117KB)
Clarify your competitive advantage and what unique value your business delivers to customers.

Review your 7Ps of marketing
(DOCX, 119KB)
Consider the strengths of your marketing approach, where you can improve your marketing mix, and how you can deliver a unique customer experience.
Marketing channel review
(DOCX, 115KB)
Review your current use of marketing channels and identify ways to make this more effective.
Marketing collateral review
(DOCX, 116KB)
Review your marketing material to ensure a well-coordinated approach and find areas for improvement.

One-page brand strategy
(DOCX, 114KB)
Complete a concise overview of the factors you have to consider to ensure that your strategic approach will connect with the right customers and make the most of your investment.
One-page marketing strategy
(DOCX, 115KB)
Complete a concise overview of the factors you have to consider to ensure that your strategic approach will connect with the right customers and make the most of your investment.
Marketing action plan
(DOCX, 116KB)
Plan the actions you need to take to put your marketing strategy into practice.