Downloadable marketing templates
Use our templates to work out the marketing plan for your business and save them for future reference.
- Brand positioning map
Assess your business and your competitors against 2 factors you choose and map them out on this template to see where you stand in the target market.
- Customer profile chart
Create profiles for your target customers to help you segment your market.
- Competitor profile chart
Consider your competitors across key factors to find where there are gaps in the market and how you stand out from the competition.
- Develop your customer value proposition
Figure out what your competitive advantage and what unique value your business delivers to customers.
- Marketing action plan
Plan the actions you need to take to put your marketing strategy into practice.
- Marketing channel review
Review your current use of marketing channels and identify ways to make this more effective.
- Marketing collateral review
Do a structured review of your marketing material to ensure a cohesive approach and find areas for improvement.
- One-page marketing strategy
Pull together a broad overview of factors and actions to develop a marketing strategy.
- Review your 7Ps of marketing
Consider the strengths of your marketing approach, where you can improve your marketing mix and how you can deliver a unique experience.
- Customer journey map
Think about the actual and ideal journey for your customers and identify the gaps.
- Last reviewed: 29 Aug 2022
- Last updated: 23 Sep 2022