A sales target is the number of products you need to sell to make a desired profit. Sales teams thrive on well-defined sales targets.
Sales targets allow you and your sales staff to:
- set clear goals
- pursue incentives and bonuses that motivate and reward
- keep measuring, challenging and improving your sales performance.
Reliable sales targets also help you track your sales progress within each period, and adjust your sales goals to meet your market and business needs. You can set targets by market segment, by region and for each member of your sales team.
Your sales targets are a part of your sales plan, and are used to achieve the performance goals you set in your marketing plan.
This guide explains how to set effective sales targets for your sales staff and your business.