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Create a sales plan
A sales plan is a strategy that sets out sales targets and tactics for your business, and identifies the steps you will take to meet your targets.
A sales plan will help you:
- define a set of sales targets for your business
- choose sales strategies that are suited to your target market
- identify sales tactics for your sales team
- activate, motivate and focus your sales team
- budget and clarify steps you'll take to achieve your targets
- review your goals periodically and improve your approaches to sales.
A sales plan sits within, or alongside, a marketing plan to direct the efforts of your sales team.
Most businesses develop or update sales plans periodically — every 6 or 12 months. Treat your sales plan as a 'living' document that you can revise regularly.
This guide explains the importance of having a sales plan, and will help you develop, implement and review your business's sales plan.
- Last reviewed: 17 Jul 2017
- Last updated: 9 Jun 2020
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