Responding to competition

Understanding what your customers want and reacting to their needs quicker than your competitors can give you a crucial advantage in a tough market. To be competitive, you must ensure the main focus of your business is on your customers.

You must also understand your competitors' strengths and weaknesses and how they will react to customer needs and changes in the industry, so you can stay one step ahead. At the same time you must make sure your business complies with relevant competition laws.

This guide will explain how to use your competitive strengths to respond quickly and effectively to market trends and competitors.