Tourism market profile

Queensland has earned a reputation as a world class location for tourism, with cosmopolitan cities, beautiful beaches, rugged outback locations and friendly country towns.

Globally competitive products and services and unique holiday destinations combine to provide strong investment opportunities in the tourism and services sectors.

Key tourism statistics

  • More than 24 million domestic and international overnight visitors come to Queensland each year.
  • The industry directly and indirectly employs 225,000 Queenslanders - or 9.5% of all people employed in Queensland.
  • Tourism contributes $12.6 billion directly to the Queensland economy, accounting for 4% of Queensland's gross state product (GSP). The industry indirectly contributes an additional $12.4 billion to the state's economy, making the total contribution $25 billion, or 7.9% of total Queensland GSP.

For more Queensland tourism statistics, see Tourism and Events Queensland.

Growing tourism demand

Queensland's visitor economy is experiencing sustained growth in both domestic and international visitors and expenditure. China is Queensland's fastest growing inbound tourism market as well as other Asian markets such as India, Korea, Taiwan and Hong Kong.

Growing flight and passenger numbers

Queensland has 5 international airports that provide direct access to strategic global markets in North and South Asia, Europe and the United States. These airports are located in Brisbane, Cairns, Sunshine Coast, Gold Coast and Townsville.

Investment opportunities

You can use our map of tourism investment opportunities to find investment ready projects.

Learn more about the benefits of doing business in Queensland and opportunities in regional Queensland.

Major events and conferences

The Queensland Government drives demand by attracting conferences and events, including the Gold Coast 2018 Commonwealth Games, which will be the biggest event held in Australia this decade.

Strong tourism industry networks

Our Tourism Investment Attraction Unit (TIAU) works with the Australian Government’s Tourism Major Project Facilitation Service and local governments to assist investors with tourism infrastructure projects.

Each tourism destination in Queensland is represented by a regional tourism organisation (RTO), as well as local tourism organisations (LTOs), local governments and other associations.

These measures significantly reduce investment risks so tourism investors can focus on providing world-class products and services.

Learn more about who's who in the tourism industry from the DestinationQ website.

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