Working with events and festivals

Local events draw visitors in and there are many ways to ensure your business benefits from the increased visitation. Learn how you can leverage events as part of your business plan.

Tourism and Events Queensland's Working with events (The Big Marketing Guide) (PDF, 893KB) shows you how to prepare your product, build relationships with event organisers and how to sponsor or partner in an individual event.

Organising and running events

If you're looking to organise your own event or festival, check out these guides to help make it a success.

Sponsoring events

Read these resources to raise your business' profile through sponsoring:

Funding events

Find out more about applying for funding support for your event:

Gold Coast 2018 Commonwealth Games legacy

Find out more about the GC2018 Legacy Program:

  • Embracing 2018 Legacy Program - read about the long-lasting benefits that were created from GC2018 including those relative to the tourism industry.
  • GC2018 resources - provides example itineraries, maps and visitor advice to assist hosting cities and tourism businesses showcase their local products and services.

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