Working with events and festivals

Local events draw visitors in and there are many ways to ensure your business benefits from the increased visitation. Learn how you can leverage events as part of your business plan.

Tourism and Events Queensland's Working with events (The Big Marketing Guide) (PDF, 2.8MB) shows you how to prepare your product, build relationships with event organisers and how to sponsor or partner in an individual event.

Organising and running events

If you're looking to organise your own event or festival, check out these guides to help make it a success.

• Queensland Events Guide
• Best practice guidelines for event delivery in Queensland

Sponsoring events

Read these resources to raise your business' profile through sponsoring:

• Find out what sponsorships are available for partnering with the Queensland Government in special events and award ceremonies such as Australia Day, Queensland Day, Queensland Reconciliation Awards and Premier's Awards for Excellence.
• Tourism and Events Queensland's Queensland events guide (PDF, 33.6MB) also gives advice on how best to sponsor an event (see Section 5 Sponsorship).

Funding events

Find out more about applying for funding support for your event:

• Queensland Destination Events Program includes information on the type of funding available for regional events, eligibility criteria and schedule for applications
• Queensland Government sponsorship requests outlines sponsorship available to businesses, associations, local councils and not for profits to deliver significant initiatives and events in Queensland
• Community Grants and Programs includes information on grants programs such as funding for multicultural events.

Also consider...

• Learn about marketing and promoting your tourism business.
• Find out more about funding and support.