Marketing your tourism business

Your marketing and brand represent the face of your business. Ensure effective marketing and promotion of your products and services.

Successfully marketing your tourism product

Tourism and Events Queensland (TEQ) provides resources to shape your marketing activity for consumers, media and the tourism industry. Find support for marketing your tourism and event experiences.

Queensland marketing campaigns and opportunities

Explore TEQ's current and upcoming marketing campaigns and advertising opportunities.

Learn about the Australian Tourism Data Warehouse and how to engage your business.

Digital marketing

With more customers booking online, a digital marketing strategy is essential. Activities include websites, online advertisements, social media, e-newsletters, and search engine optimisation (SEO). Read more about digital and online marketing.

Working with media

Access Tourism Australia's practical guide to public relations and generating publicity for your brand (PDF, 2.3MB).

Marketing and promoting your tourism business internationally

Refer to the Tourism Trade Ready Program for insights into international traveller preferences and advice on developing marketing plans.

Online marketing for businesses

Discover effective online marketing strategies using social media, blogs, and mobile applications.

Get tips from Tourism Australia on social media engagement.

Image and video library

Access free, commercial-grade imagery from TEQ and Tourism Australia for digital and promotional materials:

Applying for a tourist or service sign

Learn how to apply for tourist or service road signs to direct visitors to your attraction/s.

Also consider...

  • Last reviewed: 30 Apr 2024
  • Last updated: 30 Apr 2024