Engaging with events and festivals

Local events can benefit your business and present opportunities including:

• attracting visitors
• sponsorship and partnerships
• community recognition.

Planning and running events

Read these guides to assist in planning and running your event:

• Queensland events guide
• Best practice guidelines for event delivery in Queensland
• Queensland's Working with events (The Big Marketing Guide) (PDF, 2.8MB).

Event sponsorship

Elevate your business profile through sponsorships and partnerships:

• Sponsor Queensland Government special events and award ceremonies, such as
  • Australia Day
  • Queensland Day
  • Queensland Reconciliation Awards
  • Premier's Awards for Excellence.
• Read the Tourism and Events Queensland's Queensland events guide (PDF, 33.6MB)—specifically section 5 on sponsorship—and learn how best to sponsor an event.
• Queensland Government sponsorship requests outlines sponsorship available to businesses, associations, local councils and not for profits organising significant initiatives and events in Queensland.

Funding for events

Explore funding opportunities to support your event:

• the Queensland Destination Events Program provides details on funding for regional events, eligibility criteria, and schedule for applications
• find information on community grants and programs.

Also consider…

• Ensure you're marketing your business and promoting your products and services effectively.
• Funding and support for tourism can help you grow your business, develop quality products and services, and increase your market share.