Step 1: Write a vision statement for your business

Every business should have a vision, and by incorporating service quality into your vision (and vision statement) you clearly identify it as a core business value.

Having a clear vision for service quality will help you:

  • define the direction and strategy of your business
  • make decisions based on an overarching philosophy
  • maintain a constant focus on delivering your service promises
  • prioritise service when allocating resources
  • respond quickly to changing situations and market needs.

Find out how to develop a vision statement for your business.