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By law, gaming-related advertising, including signage (both in and outside venues), must:
- not be indecent or offensive
- be based on fact
- not be false, deceptive or misleading.
Venues must also ensure that gaming does not dominate external signage and marketing or promotional activities.
Best practice strategies for gambling advertising and promotions
It is best practice for gambling providers to develop and implement strategies to ensure advertising and promotions are delivered responsibly.
Your strategy should ensure that all advertising and promotions:
- comply with the Code of Ethics (PDF, 81KB) adopted by the Australian Association of National Advertisers
- do not implicitly or explicitly misrepresent the probabilities of odds, prizes or chances of winning
- do not give the impression that gambling is a reasonable strategy for financial betterment
- is not directed at minors or vulnerable or disadvantaged groups
- have the consent of identified persons (for example prize winners) prior to publishing or causing to be published
- do not promote the consumption of alcohol while gambling
- incorporate responsible gambling messages where possible
- do not include external signs advertising winnings paid
- do not involve any irresponsible trading practices by the gambling provider.
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