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Customer profile chart
Profiling your customers gives you the opportunity to understand a range of key information about them – including their income level, location and buying behaviour. Researching your customers to create a customer profile will help you to understand who they are, so you know how best to reach them from a marketing perspective. For example, if your customers are active in the local school community, you could promote your business by sponsoring the school fete each year.
Create a profile of your customers by reading the questions below and typing your answers into the customer profile chart.
|Who are they?||My customers|
|Age (e.g. child, teenager, young, middle aged, retired)|
|Family (e.g. size, non-traditional, extended)|
|Gender (male, female)|
|Occupation (e.g. labourer, technical, professional)|
|Income level (e.g. lower, middle, high)|
|Education (e.g. primary, secondary, tertiary)|
|Cultural background (e.g. Caucasian, African, Asian)|
|Where are they?|
|Location (e.g. inner city, suburbs, rural)|
|Distance (e.g. distance from your business, locality preference)|
|Residence (e.g. low, medium, or high density housing)|
|Personality (e.g. leader, status conscious, outgoing, introvert)|
|Buying behaviour (e.g. comfort, convenience, economical, pride)|
|Buying patterns (e.g. seasonal, usage rate, frequency of purchase)|
|Lifestyle (e.g. health conscious, family orientated, career orientated, community active)|
|Expectations (e.g. service, quality, risk, influence)|