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Customer profile chart
Profiling your customers gives you the opportunity to understand a range of key information about them – including their income level, location and buying behaviour. Researching your customers to create a customer profile will help you to understand who they are, so you know how best to reach them from a marketing perspective. For example, if your customers are active in the local school community, you could promote your business by sponsoring the school fete each year.
Create a profile of your customers by reading the questions below and typing your answers into the customer profile chart.
Who are they? | My customers |
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Age (e.g. child, teenager, young, middle aged, retired) | |
Family (e.g. size, non-traditional, extended) | |
Gender (male, female) | |
Occupation (e.g. labourer, technical, professional) | |
Income level (e.g. lower, middle, high) | |
Education (e.g. primary, secondary, tertiary) | |
Cultural background (e.g. Caucasian, African, Asian) |
Where are they? | |
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Location (e.g. inner city, suburbs, rural) | |
Distance (e.g. distance from your business, locality preference) | |
Residence (e.g. low, medium, or high density housing) |
Customer characteristics | |
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Personality (e.g. leader, status conscious, outgoing, introvert) | |
Buying behaviour (e.g. comfort, convenience, economical, pride) | |
Buying patterns (e.g. seasonal, usage rate, frequency of purchase) | |
Lifestyle (e.g. health conscious, family orientated, career orientated, community active) | |
Expectations (e.g. service, quality, risk, influence) |
Also consider...
- Learn more about how to conduct market research.
- Find out about collecting and storing customer information.
- Complete the competitor profile chart to identify key information about your competitors.
- Read about how to improve customer service.
- Last reviewed: 18 Jul 2017
- Last updated: 28 Jun 2016