Customer profile chart
Profiling your customers gives you the opportunity to understand a range of key information about them - including their income level, location and buying behaviour. Researching your customers to create a customer profile will help you to understand who they are, so you know how best to reach them from a marketing perspective. For example, if your customers are active in the local school community, you could promote your business by sponsoring the school fete each year.
Create a profile of your customers by reading the questions below and typing your answers into the customer profile chart.
| Who are they? |
My customers |
| Age (e.g. child, teenager, young, middle aged, retired) |
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| Family (e.g. size, non-traditional, extended) |
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| Gender (male, female) |
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| Occupation (e.g. labourer, technical, professional) |
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| Income level (e.g. lower, middle, high) |
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| Education (e.g. primary, secondary, tertiary) |
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| Cultural background (e.g. Caucasian, African, Asian) |
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| Where are they? |
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| Location (e.g. inner city, suburbs, rural) |
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| Distance (e.g. distance from your business, locality preference) |
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| Residence (e.g. low, medium, or high density housing) |
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| Customer characteristics |
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| Personality (e.g. leader, status conscious, outgoing, introvert) |
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| Buying behaviour (e.g. comfort, convenience, economical, pride) |
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| Buying patterns (e.g. seasonal, usage rate, frequency of purchase) |
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| Lifestyle (e.g. health conscious, family orientated, career orientated, community active) |
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| Expectations (e.g. service, quality, risk, influence) |
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- Last reviewed: 18 Jul 2017
- Last updated: 28 Jun 2016
