Using direct marketing

Direct marketing is a form of advertising that specifically targets a person or company to generate new business, raise the profile of an organisation or product, or make a sale. Direct mail, telemarketing and email marketing are all popular types of direct marketing.

Direct marketing trades on the greatest of all sales advantages - the opportunity to communicate directly with your customer to build a personal relationship. It allows you to reach your target audience with direct messages, without using traditional, costly advertising methods such as TV, newspapers and radio advertising.

Because they bring you into direct, unsolicited contact with your customer, direct marketing campaigns are governed by important privacy regulations. If you are considering a direct marketing campaign, you need to be aware of these regulations and abide by them at all times.

This guide explains different types of direct marketing, and provides information on how to make the most of your direct marketing campaign.