Return on investment calculator for promotional activities

$$\text{Promotional ROI} = \frac{\text{Promotional net profit}}{\text{Promotional costs}} \times 100$$

Enter these values for your product or service to check whether your marketing activity will deliver a worthwhile ROI.

Your baseline

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During the promotion

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(e.g. design of promotional materials)

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(e.g. advertising for the marketing activity)

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The return on investment for your promotion is:



Compare the profit and revenue from your promotion with what you'd make with your normal pricing.

From your promotion

Your baseline

Promotional net profit


Normal net profit


Promotional revenue


Normal revenue


You can also review other calculations related to your promotion.

Promotional costs


Promotional price


Normal price


Promotional unit profit

${{i}} per product/service

Normal unit profit

${{d}} per product/service