Return on investment calculator for promotional activities

$$\text{Promotional ROI} = \frac{\text{Promotional net profit}}{\text{Promotional costs}} \times 100$$

Enter these values for your product or service to check whether your marketing activity will deliver a worthwhile ROI.

Your baseline

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Enter a number

units/day

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During the promotion

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units/day

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days

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(e.g. design of promotional materials)

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(e.g. advertising for the marketing activity)

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The return on investment for your promotion is:

{{m}}%

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Compare the profit and revenue from your promotion with what you'd make with your normal pricing.

From your promotion

Your baseline

Promotional net profit

${{l}}

Normal net profit

${{f}}

Promotional revenue

${{k}}

Normal revenue

${{e}}

You can also review other calculations related to your promotion.

Promotional costs

${{j}}

Promotional price

${{h}}

Normal price

${{c}}

Promotional unit profit

${{i}} per product/service

Normal unit profit

${{d}} per product/service

  • Last reviewed: 29 Aug 2022
  • Last updated: 19 Dec 2023