Marketing and promoting your tourism business

Your marketing and brand is the face of your business. Ensure you are marketing your business and promoting your products and services effectively.

Big marketing guide for Queensland

The Big marketing guide covers everything you need to know to successfully market your business to consumers, media and the tourism industry. The guide has been developed for Queensland tourism businesses by Tourism and Events Queensland.

Queensland marketing campaigns and opportunities

See Tourism and Events Queensland's current and upcoming marketing campaigns and advertising opportunities, the Australian Tourism Data Warehouse and how to get your business involved.

Digital marketing

With ever more customers booking tours and holidays online, a digital marketing strategy is now an essential part of any tourism business. Digital marketing activities include websites, online advertisements, social media, e-newsletters, and search engine optimisation (SEO). Read more about digital and online marketing.

Digital skills and trade readiness

Workshops, webinars and mentoring programs focusing on Digital Skills and Trade Readiness are on offer throughout the state under the Tourism Industry Business Capability Development Program (Business Capability Program).

All tourism businesses are encouraged to participate – particularly small to medium sized enterprises and young businesses that have growth ambitions. Businesses do not need to be a member of a peak body or Regional Tourism Organisation (RTO) to participate.

The $3 million Business Capability Program is being delivered throughout Queensland in conjunction with RTOs and other industry stakeholders. It will be delivered over 3 years until 30 June 2021 by the Queensland Tourism Industry Council (QTIC).

Online marketing for businesses

Find out how to effectively market your business online using social media sites, blogs and mobile applications.

Image and video library

Take advantage of Tourism and Events Queensland and Tourism Australia's catalogue of free, commercial-grade imagery for you to incorporate into your business' digital and promotional material.

Media centre – Tourism and Events Queensland

Image Gallery – Tourism Australia

Video Gallery – Tourism Australia

Applying for a tourist or service sign

Find out how to apply for a tourist or service road sign directing visitors to your attraction/s.

Also consider...

• Learn how to market your business effectively and promote your products and services.
• Find out how to build your tourism business by working with Tourism Australia.
• Explore other workshops, webinars and industry events for hospitality, tourism and sport businesses.