Managing your tourism business online
Getting your tourism business online can provide new opportunities and benefits. There are many ways in which to interact with your customers online, and it's a good idea to consider which ways will best suit your business.
Digital readiness tool
This free digital audit is a good place to start. It will help you identify ways to improve your digital capability and be more competitive in a global tourism marketplace.
The Tourism Industry Business Capability Development Program (Business Capability Program) offers coaching tailored to individual tourism business needs.
This $3 million government funded program is being delivered throughout Queensland until 30 June 2021 by the Queensland Tourism Industry Council (QTIC).
All tourism businesses are encouraged to participate – you are not required to be a member of QTIC or your Regional Tourism Organisation (RTO). The program is particularly suited to small to medium sized enterprises and young businesses with growth ambitions.
Participants will increase their business opportunities by enhancing their understanding and implementing effective online strategies and online engagement with visitors.
Having a website is almost an essential business tool today. Whether you are taking online bookings, or simply want to provide some information about your business and your contact details, follow our steps for creating a website.
Optimising for mobile devices
More and more customers are making purchasing decisions and seeking information on their mobile phones or tablets.
Read an overview about how and why you need to optimise your business website for mobile devices.
Using mobile apps
Some small tourism businesses are using apps to improve their processes and help customers. Others are developing their own apps for staff to use or to sell as a product.
Read how businesses and customers use mobile apps and how to develop one for your business.
Social media is a powerful tool to broadcast your message and increase your customer reach. Use our resources below to manage and promote your tourism business through social media.
Find out more about using social media for business.
Tourism Australia and TEQ social media tips for tourism
These programs cover key social media platforms including Facebook, Twitter, and Instagram, plus video content and YouTube.
Tourism Australia shares their tips and tricks to help you keep your own social media presence up to speed.
Tourism and Events Queensland (TEQ) also provides a best practice social media guide.
Many Australian businesses are using blogs to market their business – promoting their activities, sharing news with customers, reaching new audiences, creating sales and delivering better service. Find out how blogs work, potential benefits from business blogs, ideas for better blogging and details about managing online conversations.
Online booking and payment
Research shows that consumers have an expectation to be able to instantly book tourism experiences online at any time of day and from anywhere in the world.
As more people buy goods and services online, it is becoming essential that a business sets up an online payment option to make this easy and secure.
One of the criteria for products to be part of TEQs Best of Queensland Experiences Program is for operators to have a website with a secure online booking platform.
Read more about taking online payments for your business, how to get started as well as some tips about online security.
Search engine optimisation (SEO)
SEO is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results.
View our webinar on search engine optimisation to learn how SEO can improve your web presence and grow your business.
Registering with Australian Tourism Data Warehouse (ATDW)
One way that you can increase your online exposure and have your business seen by more travellers is by listing with ATDW – Australia's national tourism database and distribution platform feeding websites such as Australia.com and Queensland.com. ATDW supports over 90,000 tourism listings across 11 product categories, published by over 250 online distributors.
Legal obligations and safety
Expanding your business online does carry some risks. Ensure that you're across compliance and security matters. You must meet legal obligations when conducting business online, which will protect both you and your customers.
The Australian Cyber Security Centre provides up-to-date advice and tools for handling online threats such as email fraud, malware and targeted website attacks.
Digital business grants
- Last reviewed: 4 Dec 2020
- Last updated: 17 Feb 2021