Managing your tourism business online
Getting your tourism business online can provide new opportunities and benefits. There are many ways in which to interact with your customers online, and it's a good idea to consider which ways will best suit your business.
Digital readiness tools
This free digital scorecard is a good place to start. It will help you identify ways to improve your digital capability and be more competitive in a global tourism marketplace.
The Tourism and Events Queensland Digital Ready webinars are free 1 hour webinars delivered online. The series features popular topics, including social media, search engine optimisation (SEO) and writing for the web, to help you learn more about interacting with customers online.
A digital skills program tailored for tourism businesses is on offer through the Tourism Industry Business Capability Development Program (Business Capability Program).
Participants will increase their business opportunities by enhancing their understanding and implementing effective online engagement with visitors. Modules will be tailored to individual capability levels.
All tourism businesses are encouraged to participate – regardless of whether they are a member of peak body or Regional Tourism Organisation (RTO). The program is particularly suited to small to medium sized enterprises and young businesses with growth ambitions.
The $3 million Business Capability Program is being delivered throughout Queensland in conjunction with RTOs and other industry stakeholders. It will be delivered over 3 years until 30 June 2021 by the Queensland Tourism Industry Council (QTIC).
Developing a website
Whether you are taking online bookings, or simply want to provide some information about your business and your contact details, having a website is almost essential. Follow our steps for creating a website.
View Tourism Tribe's free webinar: How to turn your website into a lean, mean booking machine for an in-depth look at ways to make your tourism website convert efficiently to bookings and sales. The webinar covers several aspects of digital marketing and sales, including:
- what makes your target market choose you over your competitors
- how to drive more relevant traffic to your website
- how to be found on page 1 of Google
- the must-have elements of a sales focused website
- why content is so important and how to feed the hungry content beast
- how to use Facebook to drive more business.
Optimising for mobile devices
More and more customers are making purchasing decisions and seeking information on their mobile phones or tablets.
Read an overview about how and why you need to optimise your business website for mobile devices.
Using mobile apps
Some small tourism businesses are using apps to improve their processes and help customers. Others are developing their own apps for staff to use or to sell as a product.
Read how businesses and customers use mobile apps and how to develop one for your business.
Social media is a powerful tool to broadcast your message and increase your customer reach. Use our resources below to manage and promote your tourism business through social media.
Tourism Australia's Social Media Program
This program includes conversations on key social media platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The Social & Content team shares their tips and tricks to help you keep your own social media presence up to speed.
Using social media for business
Find out more about using social media for business.
Download a free social media template and guide to start the planning process.
Many Australian businesses are using blogs to market their business - promoting their activities, sharing news with customers, reaching new audiences, creating sales and delivering better service. Find out how blogs work, potential benefits from business blogs, ideas for better blogging and details about managing online conversations.
Online booking and payment
As more people buy goods and services online, more businesses are setting up online payment options to make this easy and secure.
Read more about taking online payments for your business, how to get started as well as some tips about online security.
Search engine optimisation (SEO)
SEO is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results.
View our webinar on search engine optimisation to learn how SEO can improve your web presence and grow your business.
Registering with Australian Tourism Data Warehouse (ATDW)
One way that you can increase your online exposure and have your business seen by more travellers is by listing with ATDW - Australia's national tourism database and distribution platform which represents over 40,000 small and medium sized tourism products and destinations.
Online compliance and security
Expanding your business online does carry some risks. Ensure that you're across compliance and security matters. You must meet legal obligations when conducting business online, which will protect both you and your customers.
The Stay Smart Online program provides up-to-date advice and tools for handling online threats such as email fraud, malware and targeted website attacks.
Digital business grants
Queensland's Small Business Digital Grants program provides matched funding of up to $10,000 (excluding GST) to businesses to enhance their digital capabilities.
- Last reviewed: 29 Mar 2018
- Last updated: 07 Feb 2019