Step 2: Community profiles

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The Australian Bureau of Statistics (ABS) has a number of products to help you access and interpret Census information.

ABSs 'Community Profiles' are excellent tools for researching, planning and analysing geographic areas for social, economic and demographic data. This information will assist when researching your target market and to build a profile of potential customers within your chosen region.

How to search ABS Community Profiles

  1. Go to Community Profiles.
  2. Under Search Community Profiles, select census year.
  3. Type a location into the search box (right hand side) and then select the correct location from the drop-down menu.
  4. Click on the GO button.
  5. Click on General Community Profile.
  6. Double-click on the Excel file to open it.
  7. Click on the tabs at the bottom of the Excel workbook to view topics data.
  8. Save a copy of this file to your desktop.

To go to the next step of your online market research, click the 'Next' button on the bottom right of this page.

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