Market and customer research

Research will help you understand your business's place in the market, how it can develop, and who your customers are and how you can reach them.

Learn how to do your own research and about the data sources you can use.

You will have an advantage over competitors if you know your strengths and weaknesses and the value of what you offer to customers.

Tools and resources

Find more information and support to help your business with market and customer research.

Video - Starting a business

Watch our video to help develop your idea, skills, and plans to start a business.

Business readiness health check

Use our online health check to assess your business start-up plans and receive a list of resources to help you.

Business Launchpad

Find the licences and permits you need to start your business.