Market and customer research
Research will help you understand your business's place in the market, how it can develop, and who your customers are and how you can reach them.
Learn how to do your own research and about the data sources you can use.
You will have an advantage over competitors if you know your strengths and weaknesses and the value of what you offer to customers.
Planning and conducting market and customer research
Find out how to plan and conduct market and customer research to understand your customers' needs and tailor your marketing activities.
Market research kit
Find out how to do your own market research by using different websites and methods to gather industry and market data.
Explore and research your business idea
The first step in starting a business is exploring and researching your idea so you can prepare for success.
Becoming a customer-focused business
Learn how to segment and target your customers. Read about mapping customer journeys and lifecycles.
Identifying your competitive advantage and value proposition
Know your USP from your CVP and understand the value your business delivers.
Get an overview of the SWOT analysis business tool, including what it involves, the benefits of using one, and how to conduct one for your business.
Tools and resources
Find more information and support to help your business with market and customer research.
Watch our video to help develop your idea, skills, and plans to start a business.
Use our online health check to assess your business start-up plans and receive a list of resources to help you.
Find the licences and permits you need to start your business.