Market research kit

This market research kit is a free, step-by-step guide to conducting your own online market research.

Using different websites, you will gather data tailored to your specific business type and location. You can then use this information to:

  • identify potential customers in your target market
  • evaluate the latest economic conditions
  • locate competitors and suppliers
  • assess the viability of your business idea.

Whether you are starting up or looking to grow, this information will be crucial to your business planning. It will give you a clear picture of key factors currently affecting the potential success of your business.

Each step of the process is explained with instructional text and a video, showing you exactly how to perform the online searches.