A trademark is a sign used (or intended to be used) in the course of trade to distinguish the goods or services of a person or a business from the goods and services of others.
While it is not essential to register a trademark, doing so can help preserve your rights by preventing the use of deceptively similar signs by competitors.
Provided renewal fees are paid when they fall due, trademark registration can continue indefinitely.
This guide explains what trademarks are, the benefits of registration, and how to register trademarks.
- Last reviewed: 26 Sep 2020
- Last updated: 1 Jul 2016