Marketing, advertising and promotion
Improve your business marketing
Our step-by-step guides, videos, calculators and templates can help you deliver effective marketing activities.
Visit the topics below, or start your marketing journey by:
- doing a quick and simple marketing health check
- watching a video on writing a marketing strategy and plan for your business
- watching a video on ways to advertise and market your small business.
Marketing strategy and planning
Write a marketing strategy and plan. Learn about branding, pricing, and using the 7Ps.
Marketing activities
Practical resources on different activities to promote, market and advertise your business.
Websites, social media and digital marketing
Manage your business's online presence and start doing business online.
Sales promotions and discounts
Explore our 8 sales promotion ideas. Use our top tips and profit calculator to assess your activity.
Business-to-business marketing
Read our practical B2B marketing tips. Learn about capability statements, networking, and trade shows.
Marketing health check
Understand your business's marketing capabilities and find opportunities to improve your marketing health.
Assess your marketing health
Understand your business's marketing capabilities and find opportunities to improve your marketing health.
Tools and resources
Find more information on marketing support for your small business.
Marketing calculators
Use our interactive calculators to work out pricing for your products and return on investment for your promotions.
Downloadable templates
Use our templates to work out the marketing plan for your business and save them for future reference.
Marketing health check
Use our health check to assess your current marketing approach and find resources to improve your marketing performance.