How customers use mobile apps
The popularity of mobile apps corresponds to rapid growth in the use of smartphones and other mobile devices.
The Deloitte Mobile Consumer Survey 2018 says that almost 89% of Australians have a smartphone with internet access.
Deloitte also reports that while most people (55%) prefer to use desktop devices for purchasing online, the choice to use a mobile device to browse and purchase online has grown (an increase of 13% and 26% respectively since 2017).
People aged between 18–34 are the most likely age group to use their mobile device to purchase products online, with 7% of the 18–24 age group saying purchasing online via mobile is a daily habit.