Using mobile apps to build your business

Mobile applications (apps) are software programs for hand-held communication devices such as mobile phones, tablet computers, personal digital assistants (PDAs) or gaming consoles.

The growth in use of mobile devices has led to an explosion in the development of mobile apps. More than 2 million apps are available for sale or download through mobile software distribution platforms such as the Apple App Store, Google Play, Windows Phone Marketplace and BlackBerry App World.

Some small to medium businesses are using apps to improve their processes and help their customers. Others are developing their own apps for staff to use or to sell as a product.

This guide provides an overview of using mobile apps for business.