Optimising your website for mobile devices

Mobile devices such as smartphones, tablets and PDAs (personal digital assistants) give users the freedom to search the internet, visit social networking sites or send and receive emails from almost anywhere.

Customers are now using their mobile phones to research products and compare prices while they are in a shop, or to make purchases online on their way to work.

The fast spread of this technology makes it really important for your website to open quickly and display clearly on mobile devices. It also allows your business to engage with your customers as they move around.

This guide provides an overview of how and why you need to optimise your business website for mobile devices.