Optimising your website for mobile devices

Mobile devices such as smartphones, tablets, laptops and netbooks give users the freedom to search the internet, visit social networking sites or communicate via texts or emails from almost anywhere.

Customers are now using their mobile phones to research products and compare prices while they are in a shop, or to make purchases online on their way to work.

Mobile technology is here to stay which makes it really important for your website to display easily on mobile devices. It also allows your business to engage with your customers as they move around.

This guide provides an overview of how and why you need to optimise your business website for mobile devices.