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Welcome sign or entry statement application

Welcome signs and entry statements introduce the road traveller to a specific area and provide an easily identifiable milestone marker in their journey.

You can apply for or renew a welcome sign or entry statement introducing road travellers to a specific area. The types of welcome signs available include:

  • the State of Queensland
  • tourism region
  • local government area
  • town or city
  • wine region
  • country (recognising the traditional owners)
  • other
  • entry statements.

If you are granted a permit for a sign or entry statement, you will be required to pay for the design, manufacture and installation.

The State of Queensland

State welcome signs are designed to introduce the road traveller to the State of Queensland. These signs are located at entry points to Queensland to welcome visitors.

Apply for a permit

Tourism region

Tourism region signs introduce visitors to one of the 13 recognised Queensland tourist regions:

  • Brisbane
  • Bundaberg North Burnett
  • Capricorn Region
  • Fraser Coast
  • Gladstone Region
  • Gold Coast
  • Mackay Region
  • Outback Queensland
  • Sunshine Coast
  • Townsville North Queensland
  • The Whitsundays
  • Southern Queensland Country
  • Tropical North Queensland.

Apply for a permit

Local government area

Welcome to local government area signs introduce visitors to an individual local government area. They are to be installed on the left side of the road and face traffic at the boundary (or very close to the boundary) between two local government areas.

Apply for a permit

Town or city

The welcome to town or city signs welcome visitors to a town/city or suburb within a city.

Apply for a permit

Wine region

Where there are a concentrated number of wineries in an area, the local wine industry association may apply for a welcome to wine region sign.

Apply for a permit

Country (recognising the traditional owners)

Welcome to country signage is a roadside sign indicating that the road user is entering or is in the traditional country of a particular Aboriginal or Torres Strait Islander group.

The following stakeholders are eligible to apply for 'welcome to country' signage:

  • traditional owner groups
  • registered Aboriginal parties
  • Department of Aboriginal and Torres Strait Islander Partnerships
  • any parties acting on behalf of one of the above.

Apply for a permit


There may be circumstances where other types of welcome signs are desired.

Applications may be submitted, however, the responsibility is on the applicant to present a strong case to warrant a specific new design outside of the suite of Department of Transport and Main Roads standard welcome sign designs.

Apply for a permit

Entry statements

Entry statements are welcome structures (which may or may not include signage elements) to announce to visitors that they have reached a milestone point in their journey.

Approval for entry statements may be given for designs that comply with the following conditions:

  • located outside of the clear zone
  • visible during the day and night (for example, by using retro-reflective materials or through lighting)
  • have a prominent and clear message
  • use standard roadside signage fonts with good legibility
  • use colours that do not look like replica directional, regulatory or warning signs
  • use images large enough to ensure legibility
  • may incorporate landscaping (plants, rocks and so on)
  • subject to space being available in the state-controlled road reserve for their erection and maintenance.

All entry statements are subject to individual approval by the Department of Transport and Main Roads.

Apply for a permit

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General enquiries: 13 QGOV (13 74 68)