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Consumer research and sensory analysis of food products

Consumer tastes, preferences and buying behaviours are changing constantly. Researchers at the Health and Food Sciences Precinct can help your business:

  • understand your target market characteristics
  • define products and their acceptability
  • test product concepts
  • understand product quality issues.

Sensory analysis for food and beverage products

Sensory analysis can reveal how consumers perceive the appearance, aroma, taste and texture of your product. Testing includes:

  • difference testing to understand if new product formulations differ in taste and texture from old ones
  • shelf-life trials (in combination with microbial count testing)
  • acceptability testing to understand if a product suits consumer palates
  • flavour profiling to identify consumer preferences for product
  • fault detection to identify undesirable flavours.

Consumer research for food and beverage products

Consumer research gives you information about potential customers. We use focus groups, surveys, experimental auctions, at-home trials and novel interview methods to understand how consumers think and feel about food and beverage products.

Some of the ways our methods have helped business and industry include:

  • product concept and prototype testing
  • domestic and export market consumer profiles
  • customer motivation and how this can shape marketing strategies
  • demand, purchase intent and consumer willingness to pay
  • consumer threshold for defects.

About the facilities

The food science laboratory has been purpose-built and includes:

  • computerised sensory booths
  • access to a trained taste panel
  • focus group room with audio and visual recording, and viewing window
  • commercial kitchen and cold storage.

Location and contact information

The food science laboratory is located at the:

Health and Food Sciences Precinct
39 Kessels Road

Phone 13 QGOV (13 74 68) for more information.

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Coronavirus (COVID-19) business support: 1300 654 687

General enquiries: 13 QGOV (13 74 68)