Example SWOT analysis

The following is an example of a SWOT (strengths, weaknesses, opportunities and threats) analysis conducted by a business trying to decide if they should introduce a new product to their range.

The SWOT analysis does not cover the entire business, just the factors that may influence their ability to introduce a new product.

To get the most out of the SWOT, they have made specific statements in each category. For example, rather than simply list 'competitors' as a threat, they have included specific details about how their competitors are a threat.

Once you have read through this example SWOT analysis, you can delete the entries that do not relate to your business, and type your responses to build a SWOT analysis for your business.

Internal environment
Strengths (S) Weaknesses (W)
External environment
Opportunities (O) Threats (T)


To print this example SWOT analysis, or the customised information you have entered above, select Print this page (below). To print a blank SWOT analysis, delete the text in the 4 boxes before printing.

Review the SWOT analysis

In the above example, each category of this SWOT analysis could be expanded. The business can then assess the results to decide if they can use their strengths to take advantage of the opportunities and introduce the new product. After assessing the results, they may decide that the weaknesses and threats need to be addressed before they can make any changes to their existing product line.

When you have completed your SWOT analysis you should review the results to help you decide the next step for your business.

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