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Customer research tool
A key aspect of understanding your customers is to discover why they buy from you. This information will help you to target your advertising to the customers who want your products and services.
To do this, you can examine the common reasons why customers buy products or services – this is called the buying benefit.
Find out why your customers buy from you by reading the buying benefits below, and type the information relevant to your business into the fields.
In products and services you can list the products and services you have that provide the listed buying benefit to your customers.
In customers you can list the type of customers in your market segment who are likely to be drawn to particular benefits.
|Avoidance of fear|
|Avoidance of loss|
|Avoidance of pain|
|Compliance with a prepared specification|
|Ease of preparation|
|Enjoyment of beauty|
|Envied by others|
|Feeling that one has a bargain|
|Feeling that one has done others a service|
|Support for local industry|