Promoting a business at trade shows and exhibitions

Trade shows and exhibitions can be an excellent way to promote your business and the products and services that you offer. They are also a great way to network with other industry members and grow your customer base.

A trade show is an event where goods and services in a specific industry are exhibited and demonstrated to other businesses. An exhibition is the same, except the audience is normally the general public.

Trade shows and exhibitions can be useful marketing tools; however, not all businesses benefit from them. Consider your business situation and do your research before getting involved in trade shows and exhibitions.

This guide explains how to get involved in trade shows and exhibitions, what the benefits and risks are, and how to get the most out of exhibiting.