Using YouTube to market your business
YouTube is an online video hosting service that lets people share their videos. Businesses and individuals use YouTube to share or find videos, including entertainment, promotions and instructions.
YouTube is the most popular video hosting service, followed by similar services such as Vimeo, Facebook video and Flickr. Like other social media channels, YouTube enables people around the world to interact, share and create content through online communities.
Because of its popularity and features, YouTube can be a useful marketing channel for businesses. Your business could use YouTube to launch or promote products, express your brand's 'personality', monitor feedback, provide customer service and help your customers spread the word about your business.
This guide explains the benefits of using YouTube in your business, as well as tips for avoiding potential pitfalls.