Using Twitter to market your business

Twitter is a service that allows people to 'follow' individuals or businesses they are interested in to share information. Businesses and individuals use Twitter to send short messages to their followers.

Twitter is an example of a 'micro-blogging' service, which is a type of social media. Social media are services that let people interact and share and create content through online communities. Popular social media websites include Facebook and YouTube.

Twitter can be a useful marketing channel for businesses that have customers who are Twitter users. Your business could use Twitter to promote products, converse with customers, monitor feedback and trends and provide customer service.

Not every business is a candidate for Twitter. Like any business activity, Twitter requires planning, resourcing and monitoring.

This guide explains the benefits of using Twitter in your business, as well as tips for avoiding potential pitfalls.