Who uses Facebook?

Internationally, the number of Facebook users has grown rapidly since the site opened to the general public in late 2006. Statistics reported in late 2016 by Facebook put the total number of Facebook users worldwide at around 1.13 billion daily active users, making it the most-visited site on the internet.

Customers who use Facebook

Everybody who uses Facebook is a potential customer for some kind of business.

Demographic information published by Facebook in November 2016 offered the following snapshot of Facebook users worldwide:

  • 44% female, 56% male
  • 34% 18-24 years, 32% 25-34 years, 18% 35-44 years, 16% 45-64 years
  • 68% college- or university-educated.

Facebook allows you to reach customers and potential customers of all kinds, around the world.

Businesses who use Facebook

Businesses in many countries are increasingly establishing Facebook pages. In Australia, a 2016 Sensis survey of 1900 businesses found that social media were being used by:

  • 48% of small businesses
  • 54% of medium-sized businesses
  • 79% of large businesses.

Facebook pages were by far the most common social media being used by businesses of all sizes.

The Australian survey also found that the industries most likely to use social media were:

  • cultural, recreational and personal services businesses
  • retail trade.

But wholesale, building and construction, and communications, property and business services businesses have also established Facebook pages.

Business pages are one of the fastest growing parts of Facebook.

Learn more about the benefits of Facebook for business, or how to create a business page on Facebook.

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