Who uses Facebook?
Internationally, the number of Facebook users has grown rapidly since the site opened to the general public in late 2006. Statistics reported in late 2016 by Facebook put the total number of Facebook users worldwide at around 1.13 billion daily active users, making it the most-visited site on the internet.
Customers who use Facebook
Everybody who uses Facebook is a potential customer for some kind of business.
Demographic information published by Facebook in November 2016 offered the following snapshot of Facebook users worldwide:
- 44% female, 56% male
- 34% 18-24 years, 32% 25-34 years, 18% 35-44 years, 16% 45-64 years
- 68% college- or university-educated.
Facebook allows you to reach customers and potential customers of all kinds, around the world.
Businesses who use Facebook
Businesses in many countries are increasingly establishing Facebook pages. In Australia, a 2017 Sensis survey of 1100 businesses found that social media were being used by:
- 47% of small businesses
- 49% of medium-sized businesses
- 60% of large businesses.
For all Australian businesses with a social media presence, Facebook is by far the most popular.
The Australian survey also found that the industries (small to medium sized businesses) most likely to use social media were:
- hospitality (accommodation, cafés and restaurants)
- cultural, recreational and personal services
- retail trade
- communication, property and business services.
Other industries also have established social media pages, including:
- wholesale trade
- health and community services
- building and construction
- finance and insurance
- transport and storage.
Business pages are one of the fastest growing parts of Facebook.