Using Facebook to market your business

Social media are services that let people interact and share and create content through online communities. One of the most popular social media websites is Facebook.

Facebook is a social networking website that allows users to:

• store information, pictures and videos to share with each other
• have online conversations by posting messages and responses.

Other social networking sites exist (e.g. LinkedIn, Google+), but Facebook is by far the most popular. In January 2018, Facebook reported that it had 2.01 billion people using the site each month around the world. There are approximately 15 million active users in Australia.

Facebook is a popular way for individuals to stay in touch with friends and family. Many businesses are also starting to recognise its potential for building relationships with customers.

This guide explains the benefits of marketing through Facebook, how to set up a Facebook page for your business, and how to use that page to engage with customers.