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How a business blog works

A business blog is often an extension of a business website. A good blog is a series of regular updates that encourage people to come back and read the latest content.

Blogs consist of content that is continually updated in a diary format. They can be quite diverse, ranging from written updates to video diaries. Blogs often incorporate photographs, art, videos, music and audio.

A defining characteristic of modern blogs is that content is easy to upload and publish using a blogging service. This has made web publishing accessible to almost everyone.

Blog posts

The term 'blog post' refers to the content that makes up the blog. Usually the most recent post is displayed first, with older posts beneath it.


One of the most effective uses of a blog is providing an interactive experience for its readers. Allowing readers to leave comments on your blog posts creates an online conversation which can help businesses get valuable feedback about their products and services.

As a blog author you can respond to comments and may be required to manage (moderate) these online exchanges.


The dashboard is a common part of the blog accessible only to the blog authors, usually via a login.

The dashboard often provides access to administrative tasks such as changing the look of the blog design, managing posts, reviewing and moderating comments from readers, and creating and editing new posts using a built-in post editor.

Tags and categories

Each blog post can be organised via categories and keywords are tagged to help readers find posts that interest them.


A busy blog, such as one that is updated daily, will quickly build up a lot of entries. These entries are organised into archives which readers can browse by clicking on a particular month, year or date range.

Storage and back-up of blog entries should be part of regular online and information technology backup procedures.

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