Using a blog to market your business

Many Australian businesses are using social media, including blogs, to promote their activities, share news with customers, reach new audiences, create sales and deliver better service.

Social media are services that let people interact and share, and create content through online communities.

A blog is an internet site that comprises a series of entries or 'posts' about topics of interest to the author.

The value of a blog as a marketing and promotion tool for businesses is the speed and ease with which a new blog post can be created, and the ability to engage with readers or customers and start online conversations.

Like any business activity, managing a blog requires planning, resourcing and monitoring.

This guide provides basic information about how blogs work, potential benefits from business blogs, ideas for better blogging and details about managing online conversations.