Customer research tool

Understanding why customers buy from you will help you target your advertising to other customers who want your products and services.

You should examine the common reasons why customers buy products or services—this is called the buying benefit.

Assess your buying benefits and target customers

Read the buying benefits below and enter:

  • your products and services that relate to a benefit
  • the type of customers in your market segment who are likely to be drawn to a benefit.

Learn about becoming a customer-focused business and new product development for help with identifying customers and understanding the marketing traits of your products.