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Ecotourism is ecologically sustainable tourism with a focus on high quality experiences in natural areas that showcase Queensland's unique environment and wildlife.
Ecotourism fosters environmental and cultural understanding, appreciation for and conservation of nature, and is a fast growing sector in Queensland's tourism industry.
As people become more ecologically aware and seek nature-based tourism accommodation, experiences and attractions, ecotourism will become one of the most important markets in Queensland's tourism industry.
This guide outlines ecotourism in Queensland, and highlights opportunities and strategies for businesses to take advantage of this market.