Queensland's drive tourism market consists of visitors who travel for leisure and use a vehicle to reach their destination. This includes both day trips and overnight trips to one or more destinations.
Drive tourism is important for Queensland as it encourages visitors to:
- travel beyond the major tourism destinations
- stopover in small towns
- spend money at local businesses.
Drive tourism presents valuable opportunities for businesses, and contributes financially to many rural and regional communities.
This guide provides an overview of drive tourism in Queensland, and highlights opportunities and strategies for businesses to take advantage of this market.