Queensland tourism data and source markets

Tourism is a $25 billion industry for the state and employs 217,000 people. It is a vital industry for many of our regions. Queensland's tourism industry is made up of a network of stakeholders, including tourism businesses, industry organisations, and government agencies who all work together to help attract tourists to Queensland and develop the industry.

DestinationQ is a partnership between the Queensland Government and the tourism industry involving ongoing engagement between industry and government to debate and agree on key priorities to drive growth and jobs in Queensland's tourism industry.

This guide provides an overview of Queensland's tourism industry and information about Queensland tourism data and source markets.