Service sign application

Service signs have white words on a blue background and show the amenities that are available along a route.

Before applying for a service sign, you must meet all core criteria and any specific criteria for your category. For example:

  • accommodation
  • minor airports or aerodromes
  • tourist information facilities
  • tourist or visitor information radio
  • community facilities.

If you are granted a permit for a sign, you will be required to pay for sign design, manufacturing and installation, unless your sign is for a non-commercial roadside service or public facility.

Accommodation

Core criteria

To qualify for accommodation service signs, your accommodation service must:

  • be dedicated to providing for the needs of short-term tourists (allow overnight stays)
  • be well established, have been operating for at least 6 months and open daily
  • be available to the general public (not exclusively for coach tours and other organised groups)
  • not require pre-booking
  • meet all statutory state and local government regulations and planning requirements
  • be located within suitable distance of a state or regional road (the distance along a side road to the establishment should not exceed 5km)
  • be distinctly signed at the property entrance so the facility is easily identifiable by passing motorists.

Desirable criteria

It is desirable for accommodation services applying for signs to:

  • be quality assured - accommodation providers should aim to be assessed by an independent accreditation program (for example, AAA Tourism, Eco Tourism Australia)
  • be a member of a recognised local, regional or peak sector tourism organisation
  • show a location map of the property on brochures and other marketing collateral (for example, website)
  • be listed on the database of the nearest accredited Visitor Information Centre.

Click on the category that relates to your accommodation service to apply for a service sign to see any additional requirements.

Caravan parks
Caravan parks typically provide a mixture of on-site vans, powered caravan sites, camping sites or motel-style cabins with private facilities.

Specific criteria for this category

To qualify for service signs, caravan parks must:

  • provide a mixture of accommodation, powered sites and camping sites
  • be managed by on-site personnel 7 days a week.

Apply for a permit

Camping sites
Camping sites are areas set aside for temporary accommodation, which is supplied by the traveller. This may range from tents to recreational vehicles such as caravans, camping trailers and motorhomes with varying degrees of on-board facilities.

Camping sites may be on land dedicated for that purpose within national parks, state forests, local government areas, private land or as an adjunct to a caravan park.

Specific criteria for this category

To qualify for service signs, camping sites must:

  • be serviced by fresh water for drinking purposes
  • have a designated area set aside for camping with toilet and bathroom facilities.

Apply for a permit

Backpacker accommodation
Backpacker or hostel accommodation is generally lower-cost lodging featuring dormitory-style sleeping, with a mixture of shared and private bathrooms, laundry facilities and a communal kitchen.

Specific criteria for this category

To qualify for service signs, backpacker accommodation must:

  • provide lodging with dormitory-style sleeping arrangements (dormitory style includes rooms with quad and double sleeping arrangements)
  • provide adequate shared bathroom and laundry facilities
  • provide an equipped kitchen and dining facilities.

Apply for a permit

Bed and Breakfast (B&B)
B&B accommodation is generally provided on an overnight or short-stay basis within private homes, and featuring separate guest bathroom/s.

Specific criteria for this category

To qualify for service signs, B&B accommodation must:

  • provide on-site management
  • be provided within a private home with a separate guest bathroom (normally)
  • include breakfast to be provided by the host.

Apply for a permit

Farm stays or host farms
Farm stay or host farm accommodation is provided within rural properties. The form of the accommodation may range from self-contained cabins or cottages to rooms in a homestead.

Properties generally place emphasis on atmosphere and individual character.

Specific criteria for this category

To qualify for service signs, farm stays or host farms must:

  • be on a working farm
  • offer a range of farm-type activities.

Apply for a permit

Self-contained
Self-contained accommodation is a room or suite of rooms designed as a residence and generally located in a building occupied by more than one household.

Specific criteria for this category

To qualify for service signs, self-contained accommodation must:

  • have a permanent on-site manager
  • have a minimum of 5 room or dwelling units - to allow for independent booking and casual accommodation.

Apply for a permit

Airports, visitor information and service centres, tourist radio services and community facilities

Click on the category that relates to your service or facility. Before applying for a sign, you must meet any criteria for your category.

Minor airports or aerodromes

Minor airports and aerodromes may be signed where the airport and/or aerodrome is not readily visible, or where the entrance is not identifiable from the road.

Apply for a permit

Visitor Information Centres (VICs)

VICs should provide the major source of information to a visitor in a city, town or region. VICs are generally operated and funded by the local council and/or tourist association. The principal tourist signing in any urban area should direct visitors to the nearest accredited VIC.

As part of a national strategy to achieve a high-quality network of visitor information services, only accredited VICs are provided with signs showing the trademarked yellow on blue italicised 'i' symbol.

Apply for a permit

Information bays and interpretive signs

Information bays are off-road areas established by or with the consent of the relevant road authority, where visitor information displays are provided and maintained by local council, tourist associations or community groups. Initially, applications to establish tourist information bays should be made to the appropriate road authority.

Apply for a permit

Service centres

Service centres are typically large service station facilities that provide a range of essential services for the safety, comfort and convenience of all road users 24 hours a day, 7 days per week. They are usually installed along limited-access roads, such as expressways or motorways. Service centres are strategically located to encourage long-distance drivers to take breaks and minimise fatigue-related incidents.

Signs to service centres will only be permitted where the service centre has been developed in accordance with the Queensland Government's service centre policy. Email tourist.signs@tmr.qld.gov.au for more information on this policy.

Apply for a permit

Tourist or visitor information radio
Tourist or visitor information radio services must be licenced to operate by the Australian Communications Authority (ACA) and operate in accordance with the Australian Broadcasting Authority (ABA) conditions outlined in Schedule 2 of the Broadcasting Services Act 1992.

Specific criteria for this category

Signs may be provided for tourist or visitor information radio services:

  • where the transmission operates solely as a visitor or motorist information service
  • that provide information for the education, enjoyment and benefit of the visitor, which relates to attractions and facilities within the broadcast area
  • that provide other special information to assist the visitor or motorist (e.g. snow or surf reports, weather conditions, road and traffic updates)
  • that present a balance between commercial advertising content and non-commercial information
  • where evidence of consultation with a relevant tourism association and/or the state or territory tourism organisation regarding program format and the accuracy of broadcast content is provided.

Apply for a permit

Community facility signs

Community facilities seeking signs must be included in the list below, meet the relevant requirements, and be likely to attract a significant number of visitors.

  • Churches - may be provided with signs on request if the church is not readily visible from the road. A denominational name may be included on the sign.
  • Civic centres and town halls - may be signed by name.
  • Tertiary educational institutions - may be signed by name. Primary and secondary schools should only be signed if they have some special facility sought by significant numbers of visitors to the area.
  • Golf courses - may be signed where the golf course is not readily visible from the road or the route to the entrance is not obvious, and caters for members of the public. Golf courses are to be signed using the golf course symbols (as shown in the guidelines) and not the golf course name.
  • Hospitals - may be signed by name.
  • Libraries - may be signed where the library is not readily visible from the road or the route to the entrance is not obvious.
  • Non-profit institutions - may be signed where the institution is not readily visible from the road and they are used by a significant number of visitors to the area.
  • Parks - may be signed where the park is not readily visible from the road and they are used by a significant number of visitors to the area.
  • Police stations - may be signed by name where the police station is not readily visible from the road.
  • Post offices - may be signed by name where the post office is not readily visible from the road.
  • Public toilets - may be signed whereby the toilet facilities are accessible 24 hours per day and 7 days per week.
  • Railway stations - may be signed by name where the station is not readily visible from the road.
  • Recreation centres (e.g. tennis courts) - may be signed where the recreation centre is not readily visible from the road and they are used by a significant number of visitors to the area.
  • Rural fire stations - no criteria apply.
  • Shopping centres - may be signed where the centre is not readily visible from the state or regional road, or where the centre is visible from state or regional road, but the route to the centre is not obvious. Signs are only provided if the distance from the state or regional road to a regional shopping centre is no greater than 2km, or the distance from the state or regional road to a local shopping centre is not greater than 1km. The name of the shopping centre would only be shown on a sign if there could be confusion as to which shopping centre the sign refers.
  • Sports facilities - may be signed by name, if they are used by a significant number of visitors to the area.
  • Swimming pools - may be signed where the swimming pool is not readily visible from the road or the route to the entrance is not obvious, caters for members of the public and open to casual visitors, and is used by a significant number of visitors to the area.
  • Theatres or performing arts centres - may be signed where the centre is not readily visible from the road.

Apply for a permit

Contact

General enquiries 13 QGOV (13 74 68)