Organise your business

Setting up a basic form of organisational structure that does not take away the flexibility, fun and autonomy typical of the startup can be challenging. Organisations today try to be flat and lean, avoiding unnecessary hierarchies.

At this startup stage, your business has the agreement of owners and investors to hire the staff and talent to grow the business, using the available capital.

In your organisational structure, consider the following:

  • organisational relationships between staff in the business
  • the location of the business
  • strategic alliances, partnerships and joint ventures
  • establishing formal processes for accounting and financial management, and more.

During this stage, your feasibility study should be developed into a skeleton business plan, and you should develop and revisit this business plan regularly. Include further development of marketing strategies to target and keep customers. To make all of this happen, a defined company structure helps ensure that roles and activities are allocated to people with the time and skills to do them well.

Establishing an organisational structure

Organisational structure is a statement of roles and reporting relationships between people or teams in the business. The competitive advantages of a start-up business are very much about its small size, flexibility, agility and responsiveness. You need general agreement on:

  • who will take responsibility for what
  • who has authority over whom
  • roles
  • delegations
  • the structures that best suit the business strategies you are putting in place.

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