Market and customer research

Research will help you understand your business's place in the market, how it can develop, and who your customers are and how you can reach them.

Learn how to do your own research and about the data sources you can use.

You will have an advantage over competitors if you know your strengths and weaknesses and the value of what you offer to customers.

Find out how to plan and conduct market and customer research to understand your customers' needs and tailor your marketing activities.

Find out how to do your own market research by using different websites and methods to gather industry and market data.

Check your idea will succeed by researching your market, customers and competitors.

Learn how to segment and target your customers. Read about mapping customer journeys and lifecycles.

Know your USP from your CVP and understand the value your business delivers.

Get an overview of the SWOT analysis business tool, including what it involves, the benefits of using one, and how to conduct one for your business.

Find out how to apply benchmarking to your business practices to stay competitive.

Tools and resources