Sales skills

No matter how good your products or services are, their success depends on your ability to sell them.

Your business will grow or fail based on the success of your products and services, and how well you persuade your customers to buy them.

Anyone can learn sales skills. Regardless of what you are selling, you and your sales team can achieve great product sales by mastering a set of proven selling skills that focus on:

  • confidence
  • relationship-building
  • listening
  • persuasion
  • product knowledge.

This guide explains how these core skills can help you perfect the sales process, including building trust, identifying your customers' needs, selecting and presenting products for your customers, handling questions and objections, and closing sales.