Using customer service to make sales

Businesses that prioritise excellent customer service have a greater chance of capturing and keeping loyal customers. By doing this, your business can generate higher profits and achieve a greater market share.

Establishing a successful customer service program in your business requires commitment from you and your staff. You need to plan, develop, implement and sustain your customer service program. It also involves training and feedback.

To develop good customer service, you need to research your customers' needs. Take the time to find out what each customer expects. Follow up on both positive and negative feedback you have received.

Remember, any customer information you collect must adhere to privacy guidelines.

As part of your customer service program, you must also implement a complaint-handling process. How you manage customer complaints can have a large impact on your business.

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