Finding new customers

The search for new customers drives most businesses. Today's customers change their product and service providers regularly, so businesses need to work hard to replace lost customers and keep building their customer base.

Many small businesses struggle to find new customers. Conventional approaches to finding customers—such as making 'cold calls' and sales presentations—can be difficult and confronting for small business owners who lack sales and marketing experience. However, there are a variety of other ways that you can find new customers, and with careful planning you can improve your chances of success.

It's important that your work to find new customers doesn't stop you from delivering a high level of service to your existing customers. Satisfied customers who enjoy good customer service bring repeat business and contribute a large percentage of your sales. They can also refer other buyers to your business.

This guide describes effective techniques to help you to find new customers, generate new sales and renew sales to lapsed or lost customers.