Brooke Ogden had to successfully adapt to keep her business relevant in the photography industry. Along the way, her skills, clients and work have evolved all to the benefit of her business and local community.
Hi, my name is Brooke Ogden. I am Brooke Miles Photography and we are based here in Airlie Beach in the beautiful Whitsundays.
How do I describe my business in one sentence? Photography and advertising. All aspects of photography from the air to underwater to people, and promoting the wedding industry across Queensland.
We are a pretty cool team of 7 now, 8 including myself. I call them my superstars because they are super at what they do.
I was told very early on that if I was going to be a successful photographer, I had to be a successful business person as well, so I took that on board and I went and did just a TAFE Cert 4 in Small Business Management back when I was 20, and I still think to this day that that course set me up.
I was very fortunate in 2017 to get the Digital Training grant which we utilised in house here, it was great.
How much of an influence of my style is the local environment? Have you seen it out there? Everything. Being fortunate to be here in Airlie Beach and the Whitsundays as my backdrop, in terms of photography, look outside, it's pretty special.
Brooke started out in photography when she was just 16 using 35mm film. Today, there is not a film canister in sight as digital photography changed the industry entirely. When Brooke started her photography business, portraiture was a large part of her work. Now that everyone can take a selfie on their phone, her business has had to evolve. She has refined her market by successfully pivoting to concentrate more on wedding and commercial photography.
Wedding photography has seen an increase in popularity in the Whitsundays, where Brooke is based. Through hard work, networking and building strong business relationships, Brooke has become one of the premier photographers in the region, and prides herself on always delivering high-quality results for her clients. Brooke leveraged the increasing workload of wedding photography and diversified her business by creating the Your Queensland Wedding magazine. The bi-annual magazine and online directory has seen a dramatic increase in work, leading to more staff being employed, as Brooke promotes Queensland's wedding industry to the world.
Brooke identified another gap in the local market, and launched her own fine art photographic gallery located in Airlie Beach. The gallery promotes both the Whitsundays as a destination and herself as a photographer, featuring underwater and aerial nature photography and offering a high-quality gift range for tourists. Continually diversifying her business has been the key to Brooke's success to stay relevant in the market and achieve a competitive difference.