Established as a regionally-based resource management company in Emerald, 4T Consultants has survived the boom and bust cycles of the economy. Their ongoing success is testament to their determination, agility and expertise.
My name is Bronwyn Reid, I’m one of the Directors of 4T Consultants. We’re an environmental services company and we’re located in Emerald.
Our typical customers are anybody who is placed in a position of responsibility over natural resources. Our mission is to help our clients do that and obtain that production, but with the minimum environmental impact.
It’s fabulous in that what you make of your business is you, you are responsible for your success or failure. It’s all up to you, you can’t blame anyone else. All our team are locals, so we’ve got a real vested interest in what happens here. I believe that while we are using the natural resources of the earth, we also have to share them with our kids and our grandkids and that’s what drives us.
You can actually use your business to make a difference in the world, or as one of my business mentors says, make a dent in the universe.
Prior to establishing 4T Consultants, Bronwyn Reid and Ian Rankine travelled extensively to bring sustainable agricultural practices to parts of Africa and the Pacific. Ian then toured Southeast Asia, advising on best management practices (BMP) in the plantation industry. By 1997, they were well placed to start 4T and win their first contract to write 4 manuals on BMP for plantation agriculture. This was followed by more research, including manuals on safe agricultural spraying.
In 2006, 4T won a $4 million Australian Government project to bring BMP to Queensland agriculture by training farmers and monitoring rivers to build ecological knowledge. A couple of years later, 4T modelled water flows for emergency response teams for the Emerald floods. When the resource boom began, 4T won their first mine environmental monitoring contract.
Between 2009 and 2012, 4T’s team of 14 staff experienced exponential growth on the back of the mining boom. During this time, they began delivering resource management expertise to the oil and gas industries as well. The boom was short-lived and, in only 3 months, 6 of their contracts were cancelled. It was during this difficult period that Bronwyn and Ian joined an entrepreneurs group to learn new skills and found that remaining positive helped them deal with the downturn.
In 2017, agribusiness bounced back, and 4T began to grow again. Bronwyn used her experience to write a book designed to help other small businesses and she began speaking as a regional small business advocate.
Throughout more than 2 decades in business, carrying no debt helped 4T to ride the resource boom and survive the bust. Above all, their agile decision-making and innovation allowed the business to move quickly as the economic conditions changed.